How Chili's and Red Lobster utilize social media

In today's age of technology it's rare to find any successful business that doesn't use social media to help build it's image. This is no different for two powerhouse restaurants like Red Lobster and Chili's. Both of these companies have a very active Twitter and Facebook page that do wonders for their sales and image.

Since these companies are quite similar they utilize many of the same techniques to help promote business. For instance, right now at Red Lobster they have their Endless Shrimp promotion which is probably the most popular of their promotions during the year while Chili's has many posts advertising their 2 for 20 deal. Both restaurants also heavily promote their VIP program where users can enroll in and receive electronic coupons to free desserts or appetizers when they dine in. In addition to promoting their deals they also use these social media outlets to help connect with their customers and make them feel valued which will make them want to come back for repeat business. On all these pages they show pictures of family's enjoying themselves at the restaurant as well as actively respond to questions people may ask on their page. The companies really are trying to show their consumers how important their business is to them.

In closing, Facebook and Twitter are being utilized by many successful businesses, like Red Lobster and Chili's. These sites help spread the word of their promotional deals and new food or drinks that are coming out. They also help connect with their consumer base to answer questions and show that they value and appreciate their business. Without the tactical use of these social media sites who knows if these restaurants would be as well-known as they are today.




https://www.facebook.com/redlobster
https://www.facebook.com/Chilis
https://twitter.com/redlobster
https://twitter.com/Chilis